Right to Counsel Paper

Right to Counsel Paper Joslyn R. Ollila CJA/364 09/17/2012 Chris Bragg Right to Counsel Paper To analyze and understand the aspects of the right to counsel one must understand the Sixth Amendment of the Constitution of the United States which states that; any person that is a U. S. citizen accused of a crime will have the right to counsel during a Criminal Procedure that helps aid the defendants or person accused defense. In this paper I am going to analyze the aspects of the right to counsel and the developments of the right to counsel in depth.Criminal Procedures included in the right to counsel and when self-representation came about will also be discussed. Also the role of an attorney and how it applies to our right to counsel. To understand the Right to counsel one must understand the when it and how long ago it began. In the 16th and 17th century’s Criminal Defense attorneys were actually banned from certain criminal cases which prevented people from proper rights and ju stice. Later in the 17th century Criminal Defense attorneys began to be allowed in treason cases (which previously were not), by the 18th century almost all criminal cases could have a defense attorney.The reasoning behind these changes was due to the Amendments of the Constitution as well and ratification of some of these Amendments I will discuss later in this paper. The Amendments of our Constitution focus highly on fundamental Rights which safe-guard us against federal and state actions giving us a right to the Due Process of Law. Included in these rights were a suspect accused of a crime was aloud a right to counsel aid during interrogations and Criminal Prosecutions. Under the Fourteenth Amendment it is a violation to convict a defendant without a counsel aid which violates those individuals’ rights.The purpose and reasoning behind these rights of counsel aid is to lead to a fair trial. Our right to counsel in the United States is a right we all have whether we have com mitted a crime or not. A right to counsel is viewed as a privilege and shows equality in our Justice System. A person accused of a crime can choose to have a counsel aid in their defense which this right begins immediately when taken into police custody. For people who are a defendant for trial and they cannot afford counsel they then are appointed counsel. This right to counsel clause show how balanced our Criminal Justice system is in following the Constitution.The ratification of the Sixth Amendment which added State requirements for right to counsel changed to what we know it as today. The reason this right to counsel is so important is those of us that are wrongly accused of a crime have protection and we also have a guarantee whether we are guilty or not guilty we are treated fairly and proper convictions get done and justice gets served. Another aspect in our criminal justice system I found surprising the more I learned about was our right to Self- Representation. A defendant has the right to represent themselves and can get approved for what appears and is a risky request.In our history in the U. S. of self-representation cases the majority have not succeeded in their intended outcome of the trial after making that choice. A defendant who chooses self-representation have a higher chance in losing their case, however the principle of the fact that one can choose so goes along with our constitution ensuring our freedoms, rights, and protections. Many who choose to self-represent are often people who mistrust the CJS, have had bad experiences with past attorneys, or simply because they believe they can do better than any other aid.An individual who chooses this option must know proper court room expectations and guidelines, have proper opening and closing arguments, and stay on track throughout proceedings with the case and displaying factual, reliable evidence. The decision of whether or not to have an attorney/counsel is a decision we all have to make. It is not required to obtain an attorney or accept the one appointed to you; however it is crucial to use any aid one can due to the legal advice that can be life changing advice.Having an attorney gives the attorney the opportunity to serve as our advisor or consultant who is very knowledgeable of the Criminal Justice System and court processes. When using the service of an attorney there are many steps in the process that are required. A consultation is an opportunity for the attorney to explain to their client the possible positives and negative outcomes of the case. An attorney is there for their clients to ask questions, and he/she will guide and direct their client with the legal expertise.If you choose to have an attorney which is highly recommended hat attorney has to commit and be successful in their efforts. Attorneys duties are; to be supportive by participating with all efforts, develop strong arguments for their client, and communicate with the court room efficiently. H aving the right to counsel ensures we have a backbone in the courtroom by having the opportunity to have a person appointed to us with zealous and ethical representation. An attorney communicates effectively, gives legal directions, while keeping their client attorney based relationship and details confidential.An attorney must be loyal while keeping our best interests in first priority. Reference Page: Hoefel, J. C. (2007) Toward Moore robust Right to Counsel of Choice. Sandiego Law Review, 44(3), 525-550. Retrieved September 15th 2012 from EBSCOhost University Library. Holland, B. (2009), A relational sixth Amendment during interrogation. Journal or Criminal Law and Criminology 99(2), 381. Retrieved September 16th 2012 from EBSCOhost University Library. http://criminal. findlaw. com/criminal-rights/right-to-counsel/ http://www. law. cornell. edu/wex/right_to_counsel

Generally Accepted Accounting Principles Essay

Although dropping slightly the second year they have managed to improve this in their third year increasing their overall profitability Safety Styles has also increased both its Return on Assets and Return on Equity, this demonstrates the ability of the company to efficiently make use of its assets and equity which ultimately reduces requirements for more funding and reduces cost making better use of what they currently have. Efficiency: Safety Styles Pty Ltd appears on average over the last three years to be improving its efficiency to make better use of their assets and turning over their inventory. Safety should also focus on this area and strive to improve their efficiency. Whilst the values may seem quiet higher their total sales amount has raised which may not be taken into account with averages. Safety Styles may need to revisit their inventory strategy as their turn over period is quite high; this would be a benefit for them in the long term by having quicker access to cash for investment in other assets. They should also pay attention to their Accounts Receivable Turnover and aim to reduce this. Liquidity: Whilst Safety Styles Current ratio and Quick asset ratio is declined they are both still very healthy numbers. Safety Styles non-current assets have been increasing annually. They may want to pay attention to reducing their inventory levels and accounts receivable to give them more cash and the opportunity to invest into non-current assets or reduce their liabilities as they currently has a low level of cash compared to inventory and accounts receivable. This will make the company more â€Å"liquid† in the short term. Safety Styles also has a very healthy quick asset ratio compared to the industry standard of 2. It should be noted that Safety Styles currently do not have a high level of liabilities and seem to be maintaining their levels of dent in relation to their assets Capital Structure: Safety Styles currently have a very low gearing ratio and are using retained earnings for most of their financing. External sources of financing will be a benefit to Safety Styles to help them grow and invest in additional non-current assets.

Beliefs About Students Essay Example for Free

Beliefs About Students Essay It is undeniable that the beliefs about students and education have a profound impact on what is taught and how it is taught, just as the beliefs about life have a profound impact on how individuals live their lives. Educational beliefs are revised and refined and over time becomes stronger as they seem to serve us well and prove to be true. Thus, these beliefs ultimately become our philosophy of education. It is possible that every student that enters a classroom can succeed. However, in order for them to accomplish this, teaching should be student centered. Students should be encouraged to understand and appreciate their uniqueness and to be accountable for their learning and behavior. According to Ornstein and Hunkins (2004) Perennialism relies on the past; especially the past asserted by agreed-on universal knowledge and cherished values. Dunn (2005) also agreed that Perennialism is the oldest educational philosophy and is therefore traditional. It is believed that students are vessels to be filled and disciplined in the proven strategies of the past. This philosophy is supported by the realist philosopher John Locke, who was of the belief that at birth the mind is a blank sheet of paper on which the teacher could write knowledge (Tabula Rasa). According to the essentialist viewpoint, there are certain basic or essential knowledge, skills and understandings that students should master in order to function successfully in the society. These are reading, writing, computing and in today’s world, computer skills. Plato, who was the father of idealism, believed that both male and female are equal and should be educated equally. Therefore, the curriculum is the same for everyone and planning to execution of lessons are dominated by the teacher. However, one should not forget that these beliefs are teacher centered and tend to be more authoritarian and conservative and emphasize only the values and knowledge that have survived through time. Learning occurs through experience, Therefore students should be allowed to develop cognitively through experimentation and to reach their own personal potential instead of being shaped into a specific mould. Dunn (2005) cited Immanuel Kant who agreed that knowledge is rooted in the experience of mankind and can only be achieved by an active and exploratory mind, rather than one that is passive and receptive. Carl Rogers also believed in experiential learning. He believed that unlike academic knowledge, experiential knowledge is required to meet the needs of the learner in order to complete important real-life tasks such as learning to drive a car. Every student is different, no single set of learning outcomes is appropriate for all students. Thus a set curriculum will not be suitable for all. Students should be able to determine what they need to study with the guidance of the teacher. This will help them to arrive at their own understandings. Jean Sartre, a leader of existentialism believed that man’s responsibility is vested in man himself. He further stated that people are entitled to be human with dignity and is a human only when he or she is entirely free and accepts responsibility for his freedom. You may be led to believe that students are blank slates and learn based on mainly academic knowledge that has been tried, tested and proven and that all humans are equal and should be educated equally. However, do not ignore the fact that students are taking to the classroom, their own ideas and materials rather than receiving material in class as it is given. Students restructure the new information to fit into their own cognitive frameworks. In this manner, they actively and individually construct their own knowledge. They also are different thus, the same rigorous curriculum will not work for all students. From these facts one may conclude that in order to help students reach their full potential and gain the knowledge and skills that they will require in their daily lives as a democratic citizen of our society, the student centered approach to how students learn must be practiced. Therefore it is recommended that teachers facilitate students instead of being fountains of wisdom. The teacher should help students in their pursuit for knowledge and also help them acquire the communication, problem solving and critical thinking skills which will enable them to be life-long learners. Beliefs About Students. (2018, Oct 24).

China Housing Bubble Dissertation Example | Topics and Well Written Essays - 10000 words

China Housing Bubble - Dissertation Example The Chinese government has also secured measures to manage high prices as well as high mortgage rates. The down-payment requisites for second properties were also increased (Dreger, et.al., 2011). For the high housing price areas, the owners were not allowed to more home purchases. The state-controlled mortgage lenders also reduced the mortgage discounts and more measures were installed to be implemented down the road, including increased property taxes. As a result, the housing prices in the cities stopped increasing, but were still very high (Dreger, et.al., 2011). The housing issue was not only an economic issue, but an issue which also refers to the livelihood of the people, especially one which can impact on stability. Families on average income are likely to be able to afford housing. The ratio of house prices is set at an average income more than 18 in Beijing (Wu, et.al., 2010). The challenge for the government is to eliminate the theoretical in-flows, while still maintaining the strong housing growth. However, although increasing house prices may indicate a bubble, is existence is still debatable. In fact, the trends of urbanization, as well as elevated incomes and decreased interest rates may have caused changes in the housing phenomenon. The higher prices of houses may still be in line with the basic elements and may still be within the demands under residential housing (World Bank, 2010). A burst in the house price bubble can present major destabilization in the economy.

Inflation Essay Example | Topics and Well Written Essays - 1750 words

Inflation - Essay Example It’s a change expressed in percentage and compared over a time period. Economists have defined inflation as the sustained general increase in the price of goods and services1. When the prices goes up more money can only pay for fewer goods and services and the currency is said to have lost its purchasing power as the medium of exchange as well as the unit of account in an economy. When the prices goes up the situation is said to be price inflation while the money is in large supply the situation is referred to as monetary inflation2. Several other concepts are related to inflation such as deflation which refers to a fall in the price levels generally while disinflation refers to a rate decrease in inflation while hyperinflation is when the price increase is beyond control3. A general belief among economist is that inflation is caused by excess money supply in the economy which pushes demand for both goods and services. The measure of inflation is done through rating the increase in prices over a specified period of time. Inflation rate is expressed as a percentage and is calculated by working out the change in the price index and more so the consumer price index4. The price index on itself cannot give the rate of inflation but it becomes useful when calculating the inflation rate. This rate is the percentage change rate of price index over a period of time. To calculate the inflation rate the formula below is used The widely used examples of indices to calculated inflation include consumer price index (CPI) which measures change in prices of goods and services (in a fixed basket) purchased by a consumer5. This fixed basket has goods and services put together and are representative of the economy. The producer price index measures price change on average as received by domestic producers. It measures the price paid by producers. It differs from the CPIs in that

Talk about the holocaust memorial building in Germany Essay

Talk about the holocaust memorial building in Germany - Essay Example Every time I think about the video I wonder if it was worth my time. Is this what people like to watch in the western lands? I did not feel much of anything from watching this video except boredom. There was nothing very interesting about the video itself. If they wanted to build a monument about the Holocaust, why did they not build something like a tower instead? They could have built a home for the Jewish people as well instead of moving them to Jerusalem. So many people are angry because of the Jewish people who were brought here after World War II. I think it is weird to have built such a structure. I think the memorial is pleasing to the eyes but it is dull at the same time. They look like large coffins from far away. Maybe the memorial is supposed to emphasize the many different ages and types of people with each and every block. Sadly, the architectural design does not appeal to me. While it may represent many different things to various people, it does not strike me as something significant except for the fact that it was historically

Construction Business Essay Example | Topics and Well Written Essays - 1750 words

Construction Business - Essay Example The construction business has some significant legal concerns as well, such as liquidated damages issue that should be taken into account. The business then requires finance for its operations and means of obtaining these finances are to be evaluated. It is important for the owners to study these matters to understand whether this business is well suited to them and to understand what kind of management skills, legal and financial expertise they should have in the enterprise for it to successfully turn it into a successful, profitable venture. When considering the legal form of business formation, the choices available to a business include sole proprietorship, partnership, corporation, and the newest form of business formation, the limited liability company (LLC). These forms of business may be compared in terms of ownership, liability of owners, continuity of business, and transferability of interest, among others. Since construction is a business with a potential for personal injury where employees and customers can experience a fall or some other injury at the construction site, it is best to select the form of business entity that provides liability protection for the business owners. Liability protection is also an important consideration because in times of financial adversity, it allows the owners to be accountable only to the extent of their share in the business and no charge is placed on their personal assets. The two options that provide protection of personal liability are corporation and LLC. Corporations ar e further classified into C Corporations and S Corporations. Typically the term 'Corporation' refers to a C Corporation, whereas the S Corporation is a special type of corporation that combines tax advantages of the partnership and the corporation. The LLC is a new alternative brought about by the new regulation and has gained much popularity because of its acceptance in all states and amendments in several states making it more attractive. (Hisrich, Peters, Shepherd, 2004) The LLC is considered a partnership-corporation hybrid because of its characteristics. Like partnerships have partners and corporations have shareholders, the LLC has members. These members do not own shares but rather an interest in the business. As mentioned earlier, the LLC allows owners to have limited liability protection, which would benefit the owners of a construction business by offering them protection from. The taxation for an LLC does not take place on the business level, instead the income, profit or loss is passed on to the owners and is treated as their personal income and reported in the owner's personal tax return. Liquidated Damages The construction industry is one in which legal issues arise very often. Breaches of contracts and failures to perform have to be dealt with by the employer as well as the contractor. Because this paper discusses considerations for owners of a construction business, we will look at the legal matters that can arise, from the viewpoint of the employer who assigns the task of constructing a particular project to the contractor. The relationship of an employer and contractor is such that According to the American Law Encyclopedia

The Great Depression Essay Example | Topics and Well Written Essays - 750 words

The Great Depression - Essay Example Furthermore, it also includes the response of American government to this economic event. Causes of Great Depression The most fundamental reason behind the great depression was the massive reduction in spending which ultimately led to rise in inventories and decline in production. There are several factors that resulted in the contraction in spending. Such factors include crash of stock market, monetary and banking failure and ‘Gold Standard’ (Berkley University, â€Å"Great Depression†). By the late 1929, prices of various stocks in US reached levels which were not justified by the rational anticipations regarding future earnings. As a consequence, when news like disappointing results of the organizations came out stock prices started to decline in a gradual manner. This led to reduction in confidence of the investors which in turn caused the burst of the stock market bubble. October 24, 1929 which is famous as ‘Black Thursday’ was the day when †˜panic selling’ actually started. By November, share prices were reduced by almost 33%. Such a stock market crash resulted in significant reduction in aggregate demand. Investment and consumer spending, as a result of these, fell sharply (Berkley University, â€Å"Great Depression†). Another crucial reason that caused great depression was lose of confidence of the depositors in the liquidity of the banks. In the late 1930, several depositors demanded their deposits in the form of cash. Situation created a massive panic in the banking sector. The panic was inexplicable and irrational in nature. However, large number of farmers who were unable to repay their huge loans was a reason behind the decline in the liquidity of the banks. Importantly Federal Reserve did not try its best to stem the panic. Absence of Benjamin Strong who was the governor of Federal Reserve Bank of New York is often considered to be the main reason behind such inaction (Berkley University, â€Å" Great Depression†). There are some experts who believe that the central bank of US allowed the huge reduction the money supply for preserving the gold standard. However, it has been a debatable issue over the years (Berkley University, â€Å"Great Depression†). Impact on Society Great depression had tremendous effect on the American society. By 1932 almost 25% of the country’s total workforce became unemployed. Furthermore, the unemployment rate remained almost 20% throughout that decade. In 1932 almost 25000 families and 200,000 young people roamed through the nation searching for clothes, shelter, food and more importantly a job (Oracle Thinkquest Education Foundation, â€Å"The Great Depression†). People took assistance from private charities and public relief systems although they were not able to meet the demand. Rural, migrant and black families were more accustomed with adverse situations. As a result they could manage circumstances more easily as c ompared to their urban counterparts (Ingui, p 108-109). Families had to change their lifestyles as their professions were changed. Many people engaged themselves with home businesses. Women played important part in the process of survival. Millions of people suffered from disease that was the result of malnutrition. Farmers irrespective of the color of their skin had to leave their home so that they could sell their crops. Families who used to stay in Dust Bowl turned into migrant farm-workers. American writers and artists portrayed the pain of common people. Photographers like Dorothea Lange and Roy Stryker captured the lives of the

Management Essay Example | Topics and Well Written Essays - 1750 words

Management - Essay Example Though stress has a direct impact on the individuals concerned, it will also indirectly affect the organizational functions as a whole. This paper will explore the various factors that normally cause workplace stress, and the effects of job stress on individuals as well as on organization. It will also discuss some mostly accepted stress management strategies which can be implemented in organizational settings as well as in personal environment. Factors causing workplace stress According to Centers and Disease Control and Prevention (CDC – NIOSH) findings (n.d.), heavy workload is one of the key reasons for the stress in the workplace. Long working hours and shift work may impose heavy workload on the workers which may have several impacts on the physical as well as mental health of the workers. The rapid changes in the nature and the schedule of work have well influenced the life of workers. It has been scientifically proven that an individual can fully concentrate on a work only for a limited time. So the schedule of long working hours and shift work may reduce the efficiency of the work being performed. Hectic routine tasks may make the workers mechanical and monotonous (CDC – NIOSH). ... The management should emphasize on the implementation of family-friendly policies which would make the working atmosphere gracious and sociable (CDC – NIOSH). Man is a social animal and it’s very necessary to maintain a social environment at the workplace. Nowadays the attitude and outlook of the people have changed. The unbearable and heavy responsibilities persuade individuals to concentrate on their work and betterment rather being social and interactive. The obsession to succeed within short span of time prevents employees from creating a better social environment and from the coworkers being supportive to each other (CDC – NIOSH). The work becomes stressful as individuals lack support, advice, and encouragement from the coworkers and supervisors. The lack of guidance from supervisors compels workers to develop their own ideas and practices which may not be apt to the situations. The lack of cooperation and support among workers makes the working atmosphere u nhealthy and stressful. The exceeding aspirations to meet the demanding needs and to attain good social status have great impact on workers’ behavior (CDC – NIOSH). Profit driven companies tend to retain only the individuals with outstanding abilities. The intension to improve the social status as well as professional skills forces workers to limit leisure. Mounting responsibilities and great expectations make them concentrate on work and stick bound to the working atmosphere. This work-oriented mind without enough relaxation affects one’s physical as well as mental conditions. According to Centers and Disease Control and Prevention, the higher career concerns are also key factors for job stress. An

Internet Banking Essay Example for Free

Internet Banking Essay Therefore, since U. K. consumers have used to browsing and shopping online, there are factors that U. K. mobile carriers should pay attention. The factors are to find and collaborate with mobile commerce providers so that they can boost the M-Commerce traffic and thus, revenue. The potential of conducting mobile commerce in the U. K. also bases on the facts that the country has many mobile subscribers. According to International Telecommunication Union (2006), U. K. has 61 million of mobile customers as of January 2006. If 20% of the customers (15 million users) are active subscribers of M-commerce with average spending $100 per month. Therefore, the market for mobile commerce in the UK is $18 billion per year. The condition highlight that mobile commerce is attractive service that mobile service providers like Vodafone must develop by collaborating with merchants and content providers (cp) that build the mobile commerce applications. The development of m-commerce is also backed up by the recent development on 3G (third generation) mobile technology that gives opportunity for subscribers to have faster access to browse internet via mobile phones and conduct m-commerce transaction. British Telecom, for example, estimates that in 2002 they have about 150,000 customers of broadband services that is potential to be the active users of mobile commerce (Verdin, 2002) Recent progress and invention in mobile and wireless technologies has caused the shifting paradigm shift from desktop computers to mobile devices. Recently, it is usual to find consumers using their Personal Digital Assistants (PDAs), smart phones, and notebooks that strengthen the facts that business has gone mobile so that the consumers can do all things over wireless gadgets the same with doing by desktop computer (Intel, 2004). The improvement in mobile devices capability also attracts customers to buy new phones and new customers segment that also target teenagers. This condition becomes issues for telecommunication companies and content providers to develop new killing applications besides voice communication that will increase the corporate revenue. The new application is data communication that comes in many forms. Concerning data communications, this paper has discussed several issues/challenges and opportunities in UK mobile telephone industry. To be specific, the point of discussion is about the development of mobile commerce (M-Commerce) that takes advantages of increasing number of mobile users and the development of computer technology. References American National Bank. (2001). Internet Banking Features Benefits. Retrieved December 13, 2007 from http://www. americannationalbank. com/i_features. cfm Arthur D. Little Int. Gmbh. (2001). Key Success Factors for M-Commerce. Presentation for Berlecon Research

Overview Of Walmart Cost Leadership

Overview Of Walmart Cost Leadership The low cost strategy emphasizes having the lowest costs, not necessarily the lowest price, in a market. A firm attempting to realize a low cost strategy should stress resources that facilitate efficiency. A firm that has successfully achieved a low cost position will have the lowest costs relative to competitors. A firm can use such a position to either lower its prices and gain market share and sales from rivals or keep its prices at the present market level and make relatively more profit per unit sold. The key idea is that cost and price are independent choices, and this strategy is focused on cost. The differentiation strategy focuses on developing a unique product or (equally useful) a perception of a unique product that customers are willing to pay a premium for. If a firm is not receiving a premium price for its goods or services it is NOT a differentiator. A firm seeking to follow a differentiation strategy should attempt to develop and enhance its resources that promote customer responsiveness, quality, and/or innovation. Note that costs are still important to a differentiator because it is possible that the costs of making the product unique will be greater than the premium consumers are willing to pay for it. The firm can choose to compete in the mass market with a broad scope, or in a defined, focused market segment with a narrow scope. In either case, the basis of competition will still be either cost leadership or differentiation. In adopting a narrow focus, the company ideally focuses on a few target markets (segmentation strategy or niche strategy). The choice of offering low prices or differentiated products/services should depend on the needs of the selected segment and the resources and capabilities of the firm. It is hoped that by focusing your marketing efforts on one or two narrow market segments and tailoring your marketing mix to these specialized markets, you can better meet the needs of that target market. The firm typically looks to gain a competitive advantage through product innovation and/or brand marketing rather than efficiency. Competitive Advantage Cost Uniqueness Broad Competitive Scope Narrow Our focus in this report is to showcase implementation of these strategies by picking examples of companies that have successfully used these strategies to gain competitive advantages. Walmart: Cost Leadership Founded by Sam Walton, the first Wal-Mart store opened in Rogers, Arkansas, in 1962. Seventeen years later, annual sales topped $1 billion. By the end of January 2002, Wal-Mart Stores, Inc. (Wal-Mart), was the worlds largest retailer, with $218 billion in sales. Wal-Marts winning strategy in the U.S. was based on selling branded products at low cost. Each week, about 100 million customers visited a Wal-Mart store somewhere in the world. The company employed more than 1.3 million associates (Wal-Marts term for employees) worldwide through more than 3,200 stores in the United States and more than 1,100 units in Mexico, Puerto Rico, Canada, Argentina, Brazil, China, Korea, Germany, and the United Kingdom. In 2001, Fortune magazine named Wal-Mart the third most admired company in America, and the Financial Times and PricewaterhouseCoopers ranked it as the eighth most admired company in the world. The following year, Wal-Mart was named number one on the Fortune 500 list and was presented with the Ron Brown Award for Corporate Leadership, a presidential award that recognized companies for outstanding achievement in employee and community relations. Wal-Mart enjoyed a 50 percent market share position in the discount retail industry. Procter Gamble, Clorox, and Johnson Johnson were among its nearly 3,000 suppliers. Though Wal-Mart may have been the top customer for consumer product manufacturers, it deliberately ensured it did not become too dependent on any one supplier; no single vendor constituted more than 4 percent of its overall purchase volume. About 85 percent of all the merchandise sold by Wal-Mart was shipped through its distribution system to its stores. (Competitors supplied to their retail outlets on average less than 50 percent of the merchandise through their own distribution centers.) The company owned a fleet of more than 3,000 trucks and 12,000 trailers. (Most competitors outsourced trucking.) Wal-Mart had implemented a satellite network system that allowed information to be shared between the companys wide network of stores, distribution centers, and suppliers. The system consolidated orders for goods, enabling the company to buy full truckload quantities without incurring the inventory costs. Wal-Marts Value Proposition Wal-Marts value proposition can be summed up as everyday low prices for a broad range of goods that are always in stock in convenient geographic locations. It is those aspects of the customer experience that the company overdelivers relative to competitors. Underperformance on other dimensions, such as ambience and sales help, is a strategic choice that generates cost savings, which fuel the companys price advantage. If the local mom-and-pop hardware store has survived, it also has a value proposition: convenience, proprietors who have known you for years, free coffee and doughnuts on Saturday mornings, and so on. Sears falls in the middle on many criteria. As a result, customers lack a lot of compelling reasons to shop there, which goes a long way toward explaining why the company is struggling to remain pro ¬Ã‚ table. Walmart in 2010 Growth opportunities continue. Price leadership continues to be the cornerstone of how it goes to market. Growth in the United States will come from additional penetration into more metropolitan markets, as well as from new formats and stronger integration with the online business. Walmart.com traffic exceeded one billion visits this past year, growing more than 15 percent over the previous year through Site-to-Storeà ¢Ã¢â‚¬Å¾Ã‚ ¢ and home delivery. Leverage scale and reduce costs. Innovation, process improvements and strong management teams drove significant improvements in our business. Walmart repositioned the business to leverage operating expenses on a slower rate of sales growth this past year. Improved productivity through enhanced scheduling systems better matched associate staffing levels in stores to customer traffic. Stronger supply chain processes also improved inventory flow. Merchandising and planning systems contributed to lower inventory levels, which were also benefited by increased sell-through. Global sourcing initiatives now under way strengthen efforts to drive down the cost of goods and pass those savings on to customers. Improved returns. Walmart significantly increased its cash flow and return on invested capital in fiscal 2010. Gross margin improvements, tight expense control, strong inventory management and efficient capital allocation contributed to this improved performance. It reduced year-end inventory by $1.8 billion, or 7.6 percent, and increased inventory turns as well. Apples differentiation approach enhances the companys competitive advantage in the market. It favors Apple to continue down a path that not only maintains premium positioning but also enhances it. It is clearly doing this at the research and development (RD) level. The introduction of a new portable manufacturing process (the unibody MacBook and MacBook Pro) and a relatively fast-paced operating system release cycle are clearly a function of Apples ever-evolving differentiated positioning. The upcoming Mac OS X Snow Leopard (successor to Mac OS X Leopard) and iPhone OS 3.0 will continue to push the envelope and set the groundwork for continued innovation in the years to come. Apple has never shied away from starting over. It did this with the transition to Mac OS X, the transition to Intel processors, and the re-design of their portable Macs. Each enhancement widens the differentiation gap that competitors must narrow or copy in order to compete with Apple. The Company participates in several highly competitive markets. While it is widely recognized as a leading innovator in the markets where it competes, these markets are highly competitive and subject to aggressive pricing. To remain competitive, Apple believes that increased investment in research and development and marketing and advertising is necessary to maintain or expand its position in the markets where it competes. Digging deeper into the strategy, the trade-off protects Apples unique position. Competitors have two main ways to imitate an incumbent. A competitor can (1) reposition itself or (2) straddle, an approach that attempts to match the incumbents position while maintaining its existing position. By maintaining its price premium at the expense of unit volume, Apple has created an imitation barrier that competitors cannot easily cross. PC competitors cannot realistically enter Apples space by transforming themselves into a premium brand without alienating or pricing out existing customers. If a competitor decided to reposition or straddle it would have to compete with Apples decades long premium brand equity. Thus, PC vendors have two transformational issues working against them, time and cost. Apples competitors will not be able to transform their brand image overnight. Any such effort will take considerable amount of time on numerous dimensions ranging from product design to marketing. T his leads to the second issue, cost. Any transformation undertaken by a competitor will cost tens or perhaps hundreds of millions of dollars in a sustained re-branding and advertising campaign. In todays marketplace, a cost of this magnitude is not feasible. From a trade-off perspective, Apple has systematically analyzed what not to do; attempt to compete at lower price points. Apples entry into retailing, for example, is designed to provide better point-of-sales service to customers wishing to purchase an Apple product than can be had from independent stores. By helping to raise the overall level of differentiation associated with Apples offering, the strategy is designed to strengthen Apples competitive position. Zara: Focused Differentiation Zara is a phenomenon in the textile industry; it was a start-up in Spain and gradually has evolved to be today a very successful leader quoted company in its industry. Zara, the most profitable brand of Inditex SA, the Spanish clothing retail group, opened its first store in 1975 in La Coruà ±a, Spain, they have expanded operations into 45 countries with 531 stores located in the most important shopping districts of more than 400 cities in Europe, the Americas, Asia and Africa. Throughout this expansion Zara has remained focused on its core fashion philosophy that creativity and quality design together with a rapid response to market demands will yield profitable results. In order to realized these results Zara developed a business model that incorporated the following three goals for operations: develop a system the requires short lead times, decrease quantities produced to decrease inventory risk, and increase the number of available styles and/or choice. These goals helped to formulate a unique value proposition: to combine moderate prices with the ability to offer new clothing styles faster than its competitors. These three goals helped to sha pe Zaras current business model. Capabilities of Zara, or the required resources needed to exploit the opportunities and execute this conceptual strategy, are numerous for Zara. Zara maintains tight control over their production processes keeping design and manufacturing in-house or with some strategic partnerships located nearby Headquarters. Value drivers for Zara are both tangible and intangible in the benefits that are returned to all stakeholders. Tangibly, Inditex, the parent company of Zara, has 11.02% net margin on operations and their market capitalization (Equity market value) is à ¢Ã¢â‚¬Å¡Ã‚ ¬13, 981 (in thousands) in 2002. Their net working capital (current assets current liabilities) is à ¢Ã¢â‚¬Å¡Ã‚ ¬133 (in thousands) . Additionally, the success of Zara can be demonstrated through their outstanding financial performance. From 1996 to 2000, Inditex SA tripled their corporate profits and in 2001, a year of overall economic downturn in the retail industry, Inditex SA saw a 31% increase in profits. Int angibly, customer loyalty and brand recognition have provided significant value to Zara. The number of consumers they attract continues to rise and their brand is synonymous with the cutting edge of fashion at affordable prices. The successful implementation of Zaras business model provides great value to stakeholders and differentiates their business from their peers. Vertical integration: a distinctive feature of Zaras business model, has allowed the company to successfully develop a strong merchandising strategy. This strategy has led Zara to create a climate of scarcity and opportunity as well as a fast-fashion system. Zara manufactures 60% of its own products. By owning its in-house production, Zara is able to be flexible in the variety, amount, and frequency of the new styles they produce. Also, 85% of this production is done through the season, which allows the chain to constantly provide its costumer with very updated products. Traditional retailers lack this flexibility. Traditional retailers are obligated to place production orders to manufacturers overseas at least 6 months in advance of the season. Zara purchases its fabric in advance , much of it in grienge form this gives flexibility to colour print , to desired effect. Low current inventory: Regular customers know that new products are introduced every two weeks and most likely would not be available tomorrow. Therefore, Zaras scarcity climate allows the company to sell more items at full price. This strategy minimizes Zaras total cost because it reduces 15-20% of markdown merchandise compare to a traditional retailer. Zaras centralized distribution facility gives the chain a competitive advantage by minimizing the lead-time of their goods, distribution center is a place where merchandise is moved rather than stored. The current ratio shows that for every euro in short-term debt, Inditex has 1.02 million euros in current assets. HM however, has 3.40 million euros in current assets for every euro in short-term debt. The company designs and cuts its fabric in-house and it acquires fabrics in only four colors to keep costs low. Zara postpones dyeing and printing designs until close to manufacture, thereby reducing waste and minimizing the need to clear unsold inventories. Technology: Whether measured by IT workers as a percentage of total employees or total spending as a percentage of sales, ZaraÊ ¼s IT expenditure is less than one-fourth the fashion industry average. Zara excels by targeting technology investment at the points in its value chain where it will have the most significant impact, making sure that every dollar spend on tech has a payoff. It still uses the DOS system without much networking capability, whereas its competitors like Prada use RFID technology, Benneton uses SAP. Marketing Advertising: Zara also has an advantage over its competitors due to its low advertising costs. Zaras advertising investment is 0-.3% as compared to traditional retailers who expends 3 4%. Zara relies mainly on its stores to project their image. For that reason, Zara has a department, which exclusively works in acquiring global prime real estate locations. In addition, this department is responsible for the frequent refurbishing of store layouts, as well as the creation of a common window display for Zaras global stores. Controlling notorious bottlenecks along the supply chain is key to speed. For example dyeing and fit are critical processes within the supply chain. Zara is a large investor in a dye and finishing plant-a notorious bottleneck. Its control allows them to oversee the dyeing process. A further trouble spot is sewing. Even though Zara uses sub-contractors some subcontractors, it carries out the bulk of all cutting itself-a crucial process that determines fit. 60% of the manufacturing processes are outsourced in countries close to the Zara headquarters in Spain to help achieve a quick turnaround. Zara maintains a strong relationship with their contractors and suppliers-viewing them as part of the company. To successfully react to consumers demands, design decisions are delayed as long as possible. Typically, Zara pre-commits to 50%-60% of its production in advance of the season, whereas other clothing retailers commit to 80%-90%. Thus Zara reserves mill capacities to ensure production fac ilities are available when needed. Value Chain In todays competitive environment, Zara has shown that fine tuning the supply chain is no longer a strategic tool, but a necessity. It has shown that supply chain management can be managed provide sustainable competitive differentiation and positioning on the one hand and increase throughput, reduce inventories and operating expenses on the other. Zaras Product Offering Zaras unique capabilites allow it to cater to a focussed set of customers yet at a cost leadership position. Zara has a competitive advantage in logistics, with production just in time with better performance that its competitors, it also has the ability to renew all what is in their stores in few weeks. It also counts with storage in Europe, in Zaragoza that is close to the distribution centres. Product Offer Supply process High customisation Low volume High Margin High quality High volume High standardisation Low unit margin Low quality Flexible process High fashion: out of price Rigid Process ZARA MS :Out of fashion According to Porter, the reason so many firms suffer aggressive, margin eroding competition, is because theyve defined themselves according to operational effectiveness rather than strategic positioning. Operational effectiveness refers to performing the same tasks better than rivals perform them. Everyone wants to be better, but the danger in operational effectiveness is in sameness. At its heart Zara is building on a vertically integrated demand and supply chain, while most other textile chains rely on outsourcing and cheap labour in China. It enables company to short turnaround times and achieves greater flexibility, reducing stock to a minimum and diminishing fashion risk to the greatest possible extent. Ikea: Focused Cost Leadership Ikea is one of the known global home furniture and household goods retailer which is a privately owned company. It was established by Ingvar Kamarad Sweden and in year 2008 the company owned 244 Ikea stores in 24 nations and the management is still planning to open 23 new stores. The company has also 32 stores on 16 nations and these stores were still managed and owned by franchisees outside the Ikea Group which extends the global reach of Ikea to 35 territories overseas. The Ikea Group has also been able to diversify their products beyond furnishings and furniture into food products and prefabricated housing. The company has been able to ensure that they have franchise agreements among most of the overseas operations to ensure capitalization of local marketing expertise and practices of the franchisees. The concept and trademark of Ike is owned by Ikea Systems BV and the operations of the company are basically controlled by Ingka Holding. Primarily, the company is based on providing broad range of well-designed, functional home furnishing goods at an affordable cost to attract more customers. This concept of the Ikea is the foundation of their business operations which includes product designing, manufacturing, transportation, retailing, and assembling. The company sees to it that they work hard in attaining their business goals and providing quality products and services among their target market. Strategy Analysis In order to analyse the capabilities of IKEA, different marketing tools will be considered. This includes the SWOT Analysis, Porters Five Forces Model, and Core Competencies analysis. Capabilities Analysis According to Kim and Weaver (2000), the administration and management of a particular business organization entails full utilization of the resources of the company in order to lead, direct, and control operations to meet the set objectives. It can be said that IKEA has been able to use strategic approach to sustain their competitive advantage. One of the capabilities IKEA is how the leaders of the company do their business. Guided by their vision and mission, the leader and management of the industry clearly illustrate integrity in all their actions. The management has also strong commitment in promoting the company values and the value of diversity among the employees and staffs. In addition, the management of the company has been able to understand the priorities of the business and make every decision in line with the strategic direction by giving consideration to the effect on all aspects of the business and on other stakeholders. Another sustainable capability of the company is its continuous focus on the importance of both internal and external customers to ensure that these customers remain loyal to them. The company also makes it sure that they motivate, inspire, coach, guide, and support their staffs to realise the mission of the IKEA. Furthermore, the companys ability to identify and recognise contributors is another factor that sustains the companys competitive advantages. The ability of the management to diversify and differentiate their business strategy to dominate the global market can also be considered as the major capabilities of the IKEA. Swot Analysis In this report, the analysis of the current situation of Ikea will be done using different marketing tools. Herein, IKEA will be analysed through the use of SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis. The purpose of this internal and external analysis is to see what the organization has to work with as it begins to position itself to deal with the opportunities and threats identified through the analysis of the external environments. Specifically, it helps identify what existing strengths and weaknesses might impact the organizations value creation capabilities. Strengths As mentioned, IKEA has been one of the leading brands in household furnitures in its global operations. One of its strength is its being a very profitable company, in both its domestic and international branches. In addition, IKEA is a global brand established upon a reputation of quality products and services with almost 10,000 product range and 244 stores in different regions. Furthermore, one of the strengths of IKEA is its strong ethical values integrated with its business strategy which include cost leadership and product differentiation. The strength of the company can also be attributed to their ability to distribute their product effectively in the global market. One of their strengths is their ability to diversify when the company has been able to launch their private label food items in 2005. The offerings of the company include Swedish dishes which include meatballs, smoked elk sausage, roll-mop herring, and crisp breads. Weaknesses Although IKEA encompass much strength, the company has also its weaknesses. One of the weaknesses of the companies is the notion that IKEA remain vulnerable to the plausibility that the creativity and product development may falter over time. In addition the company has also lacking the ability to look for a business portfolio for various regions, like in the case of IKEA so as to spread business risk. Opportunities With the management system and the marketing strategies implemented within IKEA as well as with the strengths that the company, it can be said that IKEA has bigger opportunities to still dominate the global market in terms of providing quality household furniture as well as food products and services to its residents, commercial and industrial clients or even have an opportunity to be the most competitive brands in the global market. With the continuous innovation of the company and the support that it shows to different needs of the region, the company can gain loyalty from their customers to make them more competitive in the marketplace. The continuous initiatives of the company in diversification of its revenue resources also open new opportunities to make the business become stronger to outgrow all its rival companies. Such opportunities will include the development of new products, leveraging the companys investment in the low cost leadership and differentiation, and other business opportunities in both non-core and core areas. In line with IKEA, the household furniture as well as food products and services have the opportunity to expand their market in the global level, and it can be said that IKEA is on its way ahead of its competitors in terms of international expanding. Threats One of the threats of that IKEA may face is the emergence of a new and stronger company which offered a more diversified household furniture as well as food products which is cheaper than the existing companies. If these companies will not be able to provide the latest trends in this kind of business industries, the company may experience some industrial threats. In order for the company to maximise its strengths and minimise or totally eliminate its weaknesses, the company must be able to use or impose a strategic management system that will help them enhance their business operations. Porters Five Forces Model It can be noted that an industry is a group of firms which market its products and services closely substituted from one another. According to Porter (1980), some firms tend to become more profitable and gain competitive advantage than their rivals companies. With this, a company like Ikea should always bear in mind that the industry will only survive in the global market by using a strategy that will sustain their competitive advantage and position. Through the use Porters Five Forces Model, the analysis of the industry aspects of the IKEA will be analysed. New Market Entrants The first element of Porters Five Forces Model includes threat of entrance of new industries. Apparently, the objective of IKEA is to build a position in the household furniture as well as food shops service industry and to be recognised as company which would always be competitive in the global market. IKEA is said to be a world-class companies in providing household furniture as well as food products and services in market environment. With this, it can be said that because of the existence of IKEA, having another household furniture as well as food shops is unnecessary unless, the new company which will emerge will have the appropriate and efficient marketing strategy to outgrow both leading companies. Hence, it can be said that the household furniture as well as food shop belongs to a higher entry obstruction because of the existence of competitive companies like the companies and their other rival industries. Supplier Power It can be noted that the conditions and the present system in the household furniture as well as food shop industries largely determines the extent in which effective competition can be achieved. The bargaining power of a supplier could be a threat for the profit of the company, and both IKEA is very much aware of it. In this manner, IKEA is trying to have a good contract with its supplier, herein; IKEA makes it sure that they are also benefited in the said contract while the suppliers enjoy the agreement with them. In this kind of business, there is a high level of competition in the household furniture as well as food brand supply market. Competitive Rivalry IKEA still enjoy their competitive position in the global market. In this analysis, it shows that the company still dominate the household furniture as well as food market by providing those quality and innovative services. This means that IKEA is still on top of the competition among other household furniture as well as food retail companies in world. The company enjoys its competitive position in the region and still trying to sustain its competitive advantage among its rivals. Buyer Power Porters also include in his model the concept of the bargaining power of Buyers. Hence, the management of IKEA makes sure of it that their clients and customers in all aspects will be satisfied for the quality service they provide. Specifically, the company has focused their marketing approach on the demands and needs of the buyer for a household furniture as well as food service source that satisfy them and heavily positioned their products in this segment. The company also uses their corporate responsibility as a good public image to make the company more appealing to their customers. The competitive aim of each company is to do significantly a better job of providing what buyers are looking for and, thereby enabling the firm to gain competitive advantage and out compete rivals within the marketplace (Thompson, Strickland Gamble, 2003). Threats of substitutes In terms of threats and substitutes, although the company is aware that there were threats for substitute products or retail household furniture as well as food shops because of its high demand in the global market, specifically now that companies offered household furniture as well as food alternative products and flavours which suit the needs of the household furniture as well as food market. The company has been able to continue to grow and expand their business in various parts of the world. It can be said that IKEA has been able to use various strategies which enable them to sustain their competitive position in the global market. Ikea Strategy IKEA follows the focused cost leadership strategy. Young buyers in search of stylish and fashionable furniture and household accessories at a low cost are IKEAs targeted market segment. For these customers, the firm offers home furnishings that combine good design, functionality and acceptable quality at low prices. According to the firm, low cost is always a priority. This applies to every phase of their activities. IKEA emphasises several activities to keep its costs low. For example, instead of relying primarily on third party manufacturers, the firms engineers design low-cost, modular furniture ready for assembly by customers. IKEA also positions its products in domestic settings. Typically, competitors furniture stores display multiple varieties of a single item in separate rooms, meaning that their customers examine living room sofas in one room, tables in another room, chairs in yet another location, and accessories somewhere else entirely. In contrast, IKEAs customers can view different furniture combinations (complete with sofas, chairs, tables, and so forth) in a single setting, which eliminates the need for sales associates or decorators to help the customer imagine how a furniture arrangement would look when placed in the customers home. This approach requires fewer sales personnel, allowing IKEA to keep its costs low. A third practice that helps keep IKEAs costs low is expect

From Songs of Limbs and Flesh and Heart Perhaps Too :: Creative Writing Essays

From Songs of Limbs and Flesh and Heart Perhaps Too "Am I desirable?" le dà ©sir/ desire Without the consistent reminder that the amorous subject is found sexually appealing, there is an attention to physical detail, a reassessment of worth, and of balance between what is called "inner and outer beauty" 1. In the mirror I am searching for what the other will be drawn to. And not only the other, but anyone: strangers, foes, past lovers. I am scanning legs, hair, and curve of thigh. Is it elbow, or nape of neck? For though in the past I fled from those who took little interest in me "as a person," I now crave this one-track regard just when I at last seem to be appreciated for "who I am." Hence a constant sense of unrest, seeking an other who balances these two desires. (Although I am inclined to believe that the latter must have, to some degree, the same lure to the superficial, only is more capable of hiding it for reasons of character or perhaps sexual feat.) 2. I have bought these new clothes - tighter/shorter/more exposing - for the purpose that the other will take note of the way my body looks in them, for a possible verbal response to a carnal reaction. Here I do not expect much, but wish perhaps the other could muster the words of Federico Garcia Lorca, "To see you naked is to remember the earth." I am thus seeking affirmation, approval. It boils down to ordinary sexual attention. I need to be reminded that the other finds me more than sufficiently, irresistibly at times, alluring. II. Looking at Lips I was once told that the dent between our lips and our noses is the fingerprint of an angel who has erased all knowledge of past lives before we are reborn into new ones. I find that my pinky fits nicely into mine, and wonder if perhaps fuller-lipped people had more memory that needed erasing, more interesting lives to be forgotten. Today my lips feel warm. They are chapping and at last picking up color, which I welcome (sans chapstick) to my otherwise pale features. In elementary school, my teachers seemed thin-lipped. In fashion magazines, gaunt women are featured with round, luscious lips. I can imagine the way their lips bundle up for the lipstick, then relax, allowing the colored stick to pull them side to side.

Harmony in Emersons Nature Essay -- Emerson Nature

Harmony in   Emerson's Nature I would like to address two points in my discussion on Nature. One I just found interesting and the other is to examine the idea of unity and harmony presented throughout the work. While I was rereading, I noticed in the beginning Emerson mentioned "horizons" three times. I know Emerson is sometimes redundant, but to me he was trying to tell us the importance of the horizon. When he was writing about who owns what property, he mentions a "property in the horizon which no man has." Somewhere in the distance is a place on earth that belongs to itself. "In the tranquil landscape, and especially in the distant line of the horizon, man beholds somewhat as beautiful as his own nature." The last time seems to sum it up- "The health of the eye seems to demand a horizon. We are never tired, so long as we can see far enough." To me, horizons represent all that is possible in the world. When we look out into the world, we can see the horizon, which is an ending, but all the space in between is just the beginning. The sun rises and sets over the horizon. It is where each day begins and ends We can only see so far, but we know there is so much more to be seen. If for some reason you don’t like what you see, then there is always the hope that you can change it, because you can see all the possibilities.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I also think I can tie the way Emerson views children into my interpretation of the horizons. He writes in Chapter 1 that the true love of nature has a deep connection between their "inward and outward senses" and still seems to maintain "the spirit of infancy." Children can truly see the meaning of the world, without the deceit and anger that some adults choose to see with. Children are connecte... ...ious mind. But, twice Emerson notes that nature is a presence that shines through us, not around us, but through our bodies. So, to me, it is very evident that nature is indeed a part of our soul. But I guess our souls are outside of our bodies. Maybe nature flows through our souls not our actual bodies. Sometimes I forget my body and my soul are separate, but maybe they aren’t and that is what Emerson is trying to say-Everything is connected, we are all one.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   To sum up my point on harmony between man and God and Nature, I would like to give you one last quote - "The aspect of nature is devout. Like the figure of Jesus, she stands with bended head, and hands folded upon the breast." She loves us and respects us and only demands the same. Or will we kill her on the cross, stripped of all that was once hers? But, Jesus came back, do you think we will?

Reflections of the Past Essay -- French Revolution, French Politics, B

Edmund Burke is considered one of the most influential intellectuals, best known for criticising the French revolution in his 1790 publication, â€Å"Reflections on the Revolution in France.† It is a book that has been the topic of a variety of debates and disagreements, but has always had the distinction of being able to influence a number of different groups, including the classic liberal. The text criticizes the French revolution on a number of different principles. One of Burkes main problems with the revolution is that the revolutionary leaders attempted to change the entirety of Frances political system overnight rather than take it gradually and change things one by one. He claims that the New France has little chance of succeeding (230) because of what he sees as impulsive. He also states that, innovation is not reform, which also requires reflection (119). He compares this to the view the philosophers, where the approach lacked realism during a time when abstractness could be fatal. The complete abolition of the entire political system in 1789 ended with an immense amount of confusion during transformation. The prior political system, Feudalism, was declared void and so the entirety of the governmental institutions was dissolved. This includes the army, the local government, the judicial system and the clergy. This all relates to the political ideology of the philosophers, which held that a revolution was good at destruction, but not so good at the rebuilding process. Though it is debateable if Burkes critique of the revolution was right or wrong, the even did stimulate him to devise his political ideology. His ability to insinuate logical points of politics makes this a rather important book. The main idea behind this ... ...ore spectacle rather then substance (283), which isn’t what France needs. Instead there is a national assembly that Burke states isn’t qualified to form a government and which will eventually become more extreme (374). In Burkes opinion, France made a lot of mistakes when they revolted against their king and country. For society to be liberty it requires wisdom, which then requires virtue (373), both which Burke believes the France are missing. He ends his book commending Britian â€Å"on the basis of longstanding existence and reforms† (375) or the ability to gradually change the country for the better, much more so because many of the past reforms were an attempt to recover past privileges and traditions, which are positive. Regardless of how one feels about the French Revolution, â€Å"Reflections on the Revolution in France† is a book that is still an important read.

Principles of Hypnosis

The Principles of Hypnosis: CONTENTS Dylan Morgan THE BOOK is arranged in three parts: A, B and C. Part A, like the root system of a plant, is a foundation. It brings into mind some of the materials that will be needed for the remainder of the book. These chapters are only loosely connected to each other. Part B, like the stem of a plant, develops the central theme of the book, which is the key processes involved in Hypnotherapy. These chapters are strongly connected and should be read in order. Part C, like the leaves or fruit of a plant, spreads out again.These chapters are all developments from the ideas of Part B, but are not otherwise connected strongly. They can be read in almost any order, and are intended to stimulate thought in a variety of new directions. PART A Introduction. This describes the kind of book you are reading. It is a book which is devoted to presenting a unified theoretical view of the subject. In this way it is new and unique. It does not present any new fac ts, but rather arranges the facts in a new light. It presents a new paradigm for Hypnosis. Chapter 1: Clearing the Ground.Here we make sure that we know what certain key words will mean in this book. The word Hypnosis will refer ONLY to the subject and not to some hypothetical state or condition. Chapter 2: Hypnotic Phenomena. Hypnosis and Hypnotherapy are particular fields of human knowledge. We may delimit such fields of knowledge by their subject matter: the phenomena they deal with. A brief overview of some of the standard phenomena of Hypnosis is given to remind the reader of what the subjects involve. Chapter 3: Introducing Systems.A very important idea which is central to future development is that of systems, and particularly organic systems. This chapter introduces some of the basic properties of systems which will recur throughout the book, primarily their level of activity, and the most basic ways in which they might affect each other. An important shorthand notation is a lso presented. Chapter 4: Other Theoretical Approaches. It is useful then to examine various other theoretical approaches which have been taken to the subject. This overview will deepen the understanding of the newcomer.The range of theories is classified with an eye on the way in which they can be related to particular organic systems. It will be seen that the systems approach gives a way of unifying discussion and analysis of the whole field. The primary conclusion is that previous theoretical models have been based on noticing that Hypnotic techniques change the functioning of one particular system of the mind or body and then extrapolating to the idea that this particular system or change is the key or definitive feature of Hypnosis.Each theory therefore has some truth to teach, but none provides a complete picture. Chapter 5: Interlude – Analogous Processes. In this chapter the reader is reminded of many other organic systems with which he or she is familiar, such as org anisations, ecosystems, economies and families. The purpose is to activate in the mind certain patterns of organised thought; certain dynamic images; a certain organic approach to a subject which is a useful one when we develop the â€Å"Morganic† approach to Hypnotherapy. Chapter 6: A First Order Classification of Subsystems useful in Hypnotherapy.In this chapter we take a rather closer look at the central systems with which we deal in Hypnosis, in order to perform a rough classification. There are those subsystems which interface with the external environment, which can be classified into active, e. g. muscular, vocal; and responsive, e. g. vision, hearing. Then there are those subsystems which deal with the internal environment, e. g. emotions, internalised speech, visualisation and a variety of maintenance and defence systems. Important among this last class is the â€Å"flight or fight† process.This elementary classification is then used to illustrate the principl es along which Hypnotherapy can proceed. Chapter 7: Processes. This brief chapter takes a closer look at the matter of distinguishing processes as opposed to distinguishing structures. It also considers yet another complex system as an example of an organic system: an orchestra. The particular virtue of this example is that it provides us with a concrete image of what we mean by a process of a system: it is akin to the score of an orchestral work.Another very important point made, which is neatly illustrated by this example, is the distinction between the kinematics of a process – how a thing proceeds – and the dynamics – why it proceeds as it does. No amount of analysis of subsystems will in principle enable us fully to understand an organic process by merely analysing its subprocesses: we must also always be aware of the influence of larger systems and processes of which it is in turn a subprocess. Chapter 8: Tests. Anyone familiar with Hypnosis will know many â€Å"tests† of Hypnotic responsiveness.These are used in an attempt to determine how readily a potential subject will respond. The purpose of this chapter is to re-evaluate such tests within a systems framework as follows. The tests remain tests, but tests not of Hypnotic responsiveness but of how readily one system of the brain or body activates another in a given individual. Chapter 9: Inductions. â€Å"Hypnotic inductions† are traditionally thought of as processes that the Hypnotist goes through in order to â€Å"Hypnotise† the Subject.But they are mostly presented with little or no explanation of how they work, or of what is the purpose of their various parts. From a systems point of view it becomes much easier to see what the purpose of an induction is, and examples are given to illustrate this way of thinking. The result is a more precise, flexible and accurate approach to this area within the field of Hypnotherapy. PART B This central part of the book t akes a very close look at the process of Hypnotherapy, in more or less the order that it arises in real life, starting with the initial diagnosis.In doing this the value of the systems approach and the notation we have outlined in Part A become more apparent and develop real strength, throwing further light on how a variety of Hypnotic phenomena are produced. Chapter 10: The Process of Hypnotherapy. Stage 1: Elements of Diagnosis. This chapter starts to look at the process of diagnosis by looking at the presented symptom. It then describes the first step in a process of diagnosis which involves looking at precursors and resultants of the presented symptom. A precursor is a system, a change in the activity of which produces the symptom.A resultant is a system whose activity changes as a direct result of the symptom. In this way we build up a clear picture of the dynamics of the problem. The typical picture is a chain of systems each affecting the next, with the problem symptom somewh ere in the middle. A situation of considerable importance arises if the chain forms a loop, colloquially termed a vicious circle. Chapter 11: Feedback Loops – an Introduction. The notion of a vicious circle is part of a more general set of ideas which deal with what are known as feedback loops. These are of enormous importance in organic systems, and this chapter outlines their principles.We distinguish positive feedback loops from negative feedback loops, and increasing from decreasing feedback loops. Any of these can at times create the problem we are supposed to be resolving, or prevent a change we want to make, or, on the other hand, be the means by which we are removing a problem or ensuring that the changes we make are permanent. Chapter 12: The Process of Hypnotherapy. Stage 2: Consequences of Symptom Reduction. The next step in diagnosis involves looking at the question of what would happen if the problem symptom were to be removed.The importance of this comes from th e observation that the problem may well only remain in existence because of a negative feedback loop which ensures that any reduction in the problem leads to consequences which start it up again. It is essential in successful therapy that such situations be recognised. Chapter 13: Making Changes in Hypnosis. As a preliminary to deciding what to do to change things for the better this very important chapter builds on the analysis of cybernetic processes to emphasise a general and very central technique of Hypnotherapy.We start from the general principle that amplification is involved and the observation that organic systems are typically provided with a multitude of increasing positive feedback loops which act precisely like amplifiers. Many Hypnotic phenomena are shown to centre around the principle of deliberately creating and activating such loops. As a secondary but still important principle we note that in many other cases a pre-existent loop of this nature is present but is hel d in check by the activity of another system.In such cases it is enough to inactivate the controlling system in order to tap into the activating power of the loop. But even then the inactivation is likely to be achievable by means of establishing a positive feedback loop. Chapter 14: The Process of Hypnotherapy. Stage 3: Planning a Change. In this chapter attention is focused on the process of deciding a strategy in Hypnotherapy for reducing the problem symptom. There is no one way of tackling a given symptom, or helping a given person. But there is a strategy which has a good chance of producing a short list of the most effective and efficient ways.Chapter 15: Reinforcing Changes. In the context of Hypnotherapy it is important to ensure that changes to the Client are reinforced by factors in the environment. This amounts to ensuring that there will be an increasing positive feedback loop to make the change grow in strength. This is contrasted with a form of therapy in which any new behaviour is reinforced only by the therapist, which can result in undue dependence. The principle is that â€Å"Life must provide the reinforcer†. PART C In this third part of the book each chapter is relatively independent.Each takes up one particular aspect of our subject and looks at it from the perspective of the principles that have been developed. Chapter 16: Dynamic Rebound and Paired Systems. In this chapter we focus on a particular and very important principle of organic systems. This is the fact that to maintain homeostasis – a reasonable equilibrium – there evolve pairs of systems which act in opposite directions to maintain any important parameter within range. If one increases, then the other decreases. This is coupled to the principle that if we attempt to over-ride a system it will tend, over a few cycles, to strengthen.We may then often find that the most effective strategy in dealing with a problem is analogous to vaccination: we act in the sh ort term to produce the very thing which we are trying to prevent in the long term, with the aim of strengthening a natural system which will produce the required change. The converse of this is that a direct attempt to change a system is more analogous to drug therapy: it can be very effective in the short term, but in the long term weakens a natural system which would do the same job, thus creating potential long-term problems.Chapter 17: Dissociation. This chapter draws attention to the general point that in any complex system there are subsystems which may or may not affect each other. If two have no direct effect on each other they may be called totally dissociated. If the effect is only one way we may call it a partial dissociation. The dissociation may also be weak or strong – in the latter case there will be some third or higher system which acts so as to prevent the strongly dissociated systems from affecting each other.Examples are given of these phenomena and an in teresting point is made regarding the difference in emphasis between Hypnotists, who tend to create dissociation, and Hypnotherapists, who tend to eliminate it. Chapter 18: Indirect Questions. The asking of appropriate questions is a theme which runs through the whole book. One particular aspect of this is asking questions of the Client. Problems can arise when we want to know things about subsystems of which there is no conscious awareness. This chapter deals with some of the techniques specific to Hypnotherapy which deal with such a situation.In brief they involve bypassing the verbal system and connecting the system of interest to some other system (using the characteristic Hypnotic techniques of eliminating distractions, amplifying responses by means of feedback loops, etc. ). The alternative systems are usually the visual imagination or the motor or emotional systems. Examples are given to illustrate this. Chapter 19: Experimental Hypnotherapy. This chapter underlines the value of the very clear theoretical structure presented in this book when it comes to making meaningful experiments.Since it has proved impossible to find an agreed objective answer to the question, â€Å"When is a person Hypnotised? † the experimentalist who wishes to be scientific is working on shaky foundations. Within our framework, however, the basic question as to whether a particular system is active or not is much more tractable and answerable. It should then be possible to build a strong experimental structure on the basis of clearly defined experiments on the component parts of Hypnotic procedures. Chapter 20: Family Therapy.Family therapy is an area of human psychology which has already incorporated to some extent a systems way of thinking. The background to this is presented for the sake of its similarities to our systematic approach to Hypnotherapy. Some examples are used to illustrate the fact that the approach and notation developed in earlier chapters continue to b e precisely as valuable when the primary system is a family and not an individual. The general point is made that the practice of a therapist is characterised by the choice of systems he recognises as important.The different fields of family therapy are associated with different assumptions as to the subsystems of importance. The same holds for Hypnotherapists: the subsystems they regard as important characterise and at times limit them. Chapter 21: Schools of Psychotherapy. Different schools of psychotherapy tend to focus their attention on different subsystems of the human mind, and apply different techniques to them. This chapter very briefly outlines some of the major approaches in order to provide an idea of the context of Hypnotherapy.It is concluded that Hypnotherapy, in the sense of this book, is broader than most forms of psychotherapy as it may deal with systems of many kinds and all levels from the comparatively simple reflexes of the nervous system up to social systems. It involves a prescriptive diagnostic process, a crisp theoretical framework, a sense of the dynamics of feedback systems and a wide variety of procedures to change them. Chapter 22: Activity. This chapter presents a precise scientific definition of the key notion of activity which has run through this book.The activity of a system is defined as the rate at which it increases the entropy of the universe – a quantity which is in principle always measurable or calculable. It also has the property of always being positive. It is approximately proportional to the power output of the system in watts. If we wish to extrapolate the notion of activity to socio-economic systems (which are also organic) then a more useful measure will be the rate at which money is spent: ? /sec. Chapter 23: Analogies and Metaphors The use of analogies or metaphors in Hypnotherapy is common and important.In this chapter their use is related to the general principles running through the book. The key ide a is that the principles allow us to uncover the abstract dynamic pattern of the problem and solution. The same abstract pattern may be embodied in many particular forms, each of which thereby provides an analogy for all the others. In helping a Client we generate an analogy which draws on his or her experience, and present the change that is required to resolve the problem in terms of the related change in the analogy.These ideas also throw some further light onto the nature of the theory of this book: although many analogies have been presented for Hypnotic phenomena, their purpose is to enable the reader to grasp the general or abstract principles which are involved in both Hypnosis and the other fields from which the examples or analogies are drawn. Chapter 24: Consciousness. This brief chapter gives an outline of an approach to the very difficult question of consciousness.The essence of the approach is the theme, which runs through this book, of the twin perspective on any syst em both as being part of a larger system or systems and also as containing subsystems. The point is made that when we ask of a system a question based on â€Å"How? â€Å", then we are looking for an answer in terms of its subsystems. On the other hand when we ask a question based on â€Å"What? † we are looking for answers in terms of its supersystem or supersystems. Anything like a full understanding of a system can only be obtained by answering both the â€Å"How? † and the â€Å"What? † questions.Applying these principles to human consciousness, which is taken to involve the highest order of systems within the individual brain, leads inevitably to the conclusion that although research has gone a long (though not the whole) way towards answering the â€Å"How? † questions, the answers to the â€Å"What? † questions must lie in a higher system, which must at least include very many other human beings. The fact that traditionally the â€Å"What ? † questions regarding human life have been answered in terms of higher systems than the individual human being is therefore accepted to be the right approach in principle.Chapter 25: Mathematics. This brief chapter points towards the way in which the analysis of Hypnotic phenomena promoted in the body of the book could be developed in such a way that it would connect up with the large existing body of mathematical theory of cybernetic and biological systems. A single very small example of mathematical modelling is given in the hope that even the non-mathematician may get an idea of the potential of such an approach. CONCLUSION BIBLIOGRAPHY Home | Principles | Top of page PART A The Principles of Hypnosis: INTRODUCTIONThis describes the kind of book you are reading. It is a book which is devoted to presenting a unified theoretical view of the subject. In this way it is new and unique. It does not present any new facts, but rather arranges the facts in a new light. It presents a new paradigm for Hypnosis. WHAT KIND of book is this? This question is an important one. In order to get the best out of a book we need to approach it with the right mind-set. This book is a paradigm-changing book: it aims to present a fresh way of looking at the field of Hypnotherapy.It was in 1962 that Kuhn introduced the notion of a paradigm shift to describe a process that has happened in many fields of science at many times. The second edition of his book will be found in the list of References under Kuhn (1970)Bib. It concerns a fundamental change in the way in which the phenomena of the field are viewed, and consequently in the way things are done. In Kuhn's view such a change has the nature of a revolution. His book itself introduced a paradigm shift in the field of the theory of scientific ideas.A good survey of his ideas and of those of others who do not agree with him is given by Casti (1989)Bib. Since this book presents a paradigm shift it is a book of ideas. It will therefore stand or fall on the success of these ideas. They will be a success if they help others to make sense of Hypnotherapy. We may contrast this with some books which it is NOT. It is NOT a book which claims to present any new FACTS about Hypnosis. If it were it would contain a number of detailed accounts of specific new experiments and their results: it does not. It is NOT a compendium or encyclopaedia of known facts about Hypnotherapy.If it were, it would contain thousands of references to the work of thousands of other workers and what they have discovered: it does not. It would also be a great deal thicker. It is NOT a history. If it were it would deal exclusively with ideas and practices from the past. It does not. It is NOT a handbook of techniques. Although various techniques will be mentioned, they are there only to illustrate and illuminate the theory. A handbook would aim to give extensive lists of techniques. This does not. It is NOT a â€Å"Teach yourself Hypnother apy† book.Although you will learn a lot about Hypnotherapy, this book will not, in itself, qualify you to be a Hypnotherapist. That requires in addition a lot of practical experience and a lot of detailed information that you would need to acquire from the kinds of books mentioned above. It is NOT one of those Elixir of Life books which claims to have found some totally new and remarkably simple method of solving all human ills. It is none of those things. It IS a book which aims to change in a fundamental and useful way the manner in which we think about the subjects of Hypnosis and Hypnotherapy.Books of this nature are rare – and they are exciting. Not only does it give a new perspective, it generates new insights into the processes used. Furthermore it leads to a clear and original description of the process of diagnosis in Hypnotherapy – something which is notably absent in other books on the subject. The association of Hypnosis with therapy is not new. By th at name it was first used by the Scottish doctor, James Braid, then practising in Manchester, in the 1840s. Related practices, under other names, were used in healing by Mesmer and his ollowers in the 17th century and by priest and shaman as far back as the dawn of recorded history. Over the centuries many books have been written about Hypnosis in the context of therapy. The common characteristic of all these books is that they deal extensively with HOW to create the many phenomena we associate with Hypnotism but give very little idea of WHY the methods work. There is very little theory. They are therefore of little help when a method does NOT work, which is a matter of some importance to the practitioner of Hypnotherapy. The early days of most sciences are marked by this same feature.Early chemistry consisted of a collection of recipes, â€Å"If you add this to that then the following happens†¦ † There was no real understanding of WHY or HOW it happened. Early medicine was the same. It had a large collection of procedures and treatments, but only vague ideas as to HOW they worked (when they did). In the light of our present understanding, moreover, we can see that the theoretical ideas they did have – such as the Hippocratic idea of Humours – were inadequate and faulty in the extreme, leading for example to quite unnecessary and potentially dangerous bloodletting on a massive scale.When a science has reached a certain degree of maturity, as a result of the accumulated experiences of many workers, there comes a stage in which partial, and hard-won, experiences may coalesce to form one uniform picture which makes sense of a whole field. An example of this was the introduction into chemistry of the atomic theory by Dalton (1808)Bib, which was a big paradigm shift and the foundation of all subsequent understanding in the field.It is the contention of this book that Hypnotherapy has come of age, and that it is now possible to describe in some detail a theoretical framework within which Hypnotic phenomena can be produced and understood in a systematic way. This book is written with three classes of readers in mind. The central class consists of students: people who are learning the skills of Hypnotherapy. There are increasing numbers of these as this form of therapy becomes more popular. They can expect to find this book a unique aid to understanding what it is that they are learning to do.On one side of these are individuals who already have an extensive understanding of Hypnotherapy, whether as practitioners or as experimentalists. For these individuals this book may be seen as a codification of ideas that are floating in the pool of common consciousness of Hypnotherapists in this day and age: it crystallises these ideas; it makes them more definite and clear; it unites them in a common pattern. Some of the ideas presented here have already been published in journals read by professionals and found a ready response .The paradigm shift involved does not involve the shattering of existing ideas for most professionals. It is more a matter of drawing together all that we know and do in a systematic way and then building on that foundation a strong new understanding. On the other side of the centre is the group of intelligent readers who want to know what Hypnosis and Hypnotherapy are all about, though with no intention of using them in person. This will include students of psychology and medicine, but also many of the millions of people who like to know â€Å"how things work†, and in particular â€Å"how people work†.Hypnotherapy is intimately involved with the ways in which people's minds and bodies work: arguably the most fascinating subject for everyone outside their own speciality. With this readership in mind the language has been kept comparatively simple. A minimum level of specialised vocabulary is used, and a minimum amount of prior knowledge assumed. Having said that, it ha s been my experience that the concepts are grasped most readily by men and women who are working at the higher levels of many fields such as management, education or consultancy.They seem naturally to think in terms of systems and processes: an ability that I suppose is correlated with degree of intelligence. It may well be then that a certain level of intelligence is a prerequisite to grasping the ideas in their abstract form. However, I have supplied many concrete examples to minimise this problem. The theoretical framework described here, although proposed as a basis for understanding Hypnotherapy, is in fact rich and powerful enough also to provide a fresh perspective on a very much wider arena of human behaviour, whether individual or in groups such as families or organisations.It is hoped that it will open up new ways of thinking to others as it has to the author. It will seem to outsiders that the Hypnotherapist does not hold a central position in the world of ideas: I certai nly thought so myself at one time. But I have gradually come to realise that in terms of understanding how people work it is a position second to none. This is because it combines the maximum opportunity for observation with the maximum opportunity for making changes and seeing the results. The Hypnotherapist sees people from all ranks of life. People open up and disclose their innermost feelings and houghts to the Hypnotherapist, so that a full picture emerges of the entire course of people's lives. The Hypnotherapist is not restricted to working with people in whom there is a severe mental malfunction as are Psychiatrists for the most part. He or she is instead often working with healthy and typical people who want help with a single problem in an otherwise satisfactory life or to improve their performance in some way. Consequently the Hypnotherapist can form a clear idea of the range of ways that people normally deal with life: there is not the Psychiatrist's exclusive emphasis o n severe malfunction.Compared with many other related fields such as counselling or psychoanalysis, the Hypnotherapist is expected to a far greater degree actively to change things: a variety of things in a variety of people. This seems to me to be of far-reaching importance. The scientific revolution which began around the seventeenth century was a result of men who were not, in the Greek tradition, restricted to contemplation and reflection in the pursuit of truth, but who had hands-on experience.There is nothing like trying to make a change and failing, to drive home the fact that you do not understand what you are doing. When your livelihood depends on making successful changes it concentrates the mind still better. If, on the other hand, it is possible to take an ivory-tower approach and to build a theory on the basis of what has been merely read, then there is little chance of any immediate feedback to prove the theory wrong. Later on in this book we will find much on the impo rtance of feedback loops.In the present context I will observe that improvement in any skill or ability depends on a feedback loop in which execution is followed by an assessment of how successful that execution has been, which is followed by an appropriate modification and further executions. That is how the Wright brothers learned to fly. That is how anyone learns to play golf. That is how babies learn to co-ordinate their limbs. That is how science has grown. The Hypnotherapist is in the position of having immediate feedback, perhaps within minutes, quite usually within an hour and always within days to test how successful he or she has been in effecting a change.As a matter of contrast, many Psychoanalysts work over periods of years with a Client. The feedback is so slow, I wonder it can ever have any effect on practice. Research Psychologists are disciplined to work with a very small area of human psychology; each experiment can take months or years, and can lead only to knowin g a lot about very little. Psychologists who build theories on the results of the work of such painstaking research inevitably spend most of their lives in libraries and laboratories: they have little chance to get any feedback by putting their ideas into any kind of practice.Many counsellors are constrained by present conventions to be non-directive: that is to say they are supposed NOT to make direct changes, but rather to somehow create an environment in which the Clients will make changes for themselves. Since there is so little action, there is limited scope for feedback also. In addition, many such professionals are working in salaried positions: which has two drawbacks.One is that they involve extensive costs in terms of the time that has to be spent on the organisation – the committees, the paperwork, the administration, etc. – which reduces either or both of the time available for original thought and the time spent dealing with clients or patients. The second is that since the salary cheque is only very, very loosely connected with success at helping people as contrasted with making a good impression on the System, there is not the same direct and immediate incentive to improve at the cutting edge of the work.The Professional Hypnotherapist – by which I mean an intelligent man or woman who devotes his or her whole life to the field, not someone who is a professional in some other field like medicine and does a little Hypnosis on the side – is, by contrast, in a perfect position to devote ALL his or her time to studying and changing the functioning of other people with ample and immediate feedback available. This is the optimum position to be in in any field.I, personally, have adopted and then discarded because they failed me in practice, hundreds of different partial theoretical structures before finally evolving that which is presented in this book, which has passed the hard test of day-to-day work and also exposure to m y professional peers. My initial training and doctorate were in Mathematics with a strong leaning to Theoretical Physics. These force you to think clearly and deeply and honestly about the structures and dynamics of things. Ideas must be as crisp as possible: woolliness of thought is a sin.When I plunged into the world of Hypnotherapy, I found none of the precision of thought I was used to, no systematic approach, no theory worthy of the name. I also found my ego very badly hit every time I failed to help someone. Furthermore I had no salary: Clients are not reimbursed by Health Insurance Policies for Hypnotherapy as yet; neither can they get it free on the National Health Service. When Clients are paying with their own money, they require evidence that the service is worth it. And this is even more true in Yorkshire.The fact that if you make no progress then you make no money concentrates the mind wonderfully, I find. If an idea does not work you reject it at once. Those that survi ve and evolve in this tough environment are fit and strong and lean and healthy. I hope you will find these qualities throughout this book. Finally I come to a small matter of how to refer to the approach to Hypnotherapy which has evolved in this way. In my first articles for the European Journal of Clinical Hypnosis, I referred to it as a â€Å"Systems-oriented Paradigm for Hypnotic Phenomena†.This is a bit of a mouthful, and the Journal used, as a more useful label, the phrase, â€Å"the Morgan Proposition†. Neither of these lends itself to the formation of a useful adjective: â€Å"systematic† is a possible one, but this is too general a word. As you read the book, you will find that central to the approach is the notion of the functioning of complex organic systems. An alternative adjective could therefore be â€Å"organic†, but this again is too general. Finally I stumbled on an adjective which is concise, reminds us of this aspect of the theory, is specific and easily memorable: â€Å"Morganic†.So when, from time to time, it is necessary to distinguish between the approach of this book and other approaches I will use this coined word as a convenient shorthand. Home | Contents | Next Chapter CHAPTER 1 Clearing the Ground Here we make sure that we know what certain key words will mean in this book. The word Hypnosis will refer ONLY to the subject and not to some hypothetical state or condition. OUR TOOLS for understanding are ideas and words. To do a good job tools must be clean and clear. This short chapter does some of this necessary preparation.Let us begin with the word â€Å"hypnosis†. It has been used in a number of senses. It is sometimes said that a person is â€Å"in hypnosis†. Or it might be used in a phrase such as â€Å"experimental hypnosis† to mean a field of expertise. In this book the words â€Å"hypnosis† and â€Å"hypnotherapy† will refer ONLY to fields of knowledge and skill. They are in the same class as the words â€Å"chemistry†, â€Å"medicine† (as a discipline), â€Å"physics†, etc. The reasons why this is important will become clearer later. Briefly it is because the other use conjures up a picture of a subject in a unique â€Å"state of hypnosis†.Detailed experiments have failed to establish any way of defining such a state or distinguishing it from other, â€Å"non-hypnotic states†. For the same reason the phrase â€Å"an hypnotic trance† will not be used. On the other hand a field of knowledge is comparatively easy to define. It is characterised by an interest in a certain class of phenomena. The field defined by interest in the weather can be labelled â€Å"meteorology†, of interest in the past, â€Å"history†, in books, â€Å"literature†, in the nerves, â€Å"neurology† and so on. Notice that it is the phenomena that define the subject and not the theories or the pra ctices.For example, the techniques used in chemistry have varied enormously over time. Modern equipment is vastly different from nineteenth century equipment: Bunsen didn't start using his burner until 1855! Chemical theories have also changed enormously over time: Dalton's atomic theory only goes back to the beginning of the nineteenth century. In a similar way both the ideas that people have had about the field of Hypnosis and the methods they have used have changed considerably, but the phenomena of interest have remained relatively fixed.What the Hypnotist is interested in is a certain class of changes in the functioning of the mind and body brought about in a non-physical and naturalistic way. Later on we will list in more detail most of the common such changes, but here we will note a few such things: analgesia – a loss of a sense of pain; amnesia -an induced forgetfulness; involuntary movements induced by suggestion alone; and distortion of the messages of the senses, in which a lemon may be made to taste like an apple, a clearly visible object may not be perceived, or an object may be â€Å"seen† though not present.The Hypnotherapist is more interested in a rather different class of changes, such as recovery of lost memories, removal of old habits or patterns of thought, elimination of tensions, changes in perceptions to bring them more in line with reality, changes in mood and so on: in brief to change things which are perceived as â€Å"problems†. When we say that these changes are to be produced in a non-physical way, it implies that the changes are NOT produced by the application of drugs, electricity, magnetism or other physical agency.To say that the changes are produced in a naturalistic way implies that neither are they produced by some strange or unnatural force, power or phenomenon. Hypnotic phenomena are a result of using the natural modes of functioning of the mind and body, but in focused or particular or unusual ways, to produce the desired changes. It is because we are using only modes of functioning which can exist naturally that no hard line can be drawn between a â€Å"state of hypnosis† and any other â€Å"state† or mode of functioning of a person. For many people this point cannot be emphasised too much.In the uninformed mind there is a simple picture that being â€Å"under hypnosis† is rather like going â€Å"under† an anaesthetic: a sudden and dramatic departure of consciousness. While the stage Hypnotist will at times work (with his better Subjects) to approximate to this state of affairs, it has been found by careful experiment that the same phenomena which can be produced under those conditions can also be produced under conditions where there is no such dramatic change. A related error can be typified by a recent enquiry to me: â€Å"Can Hypnosis be used to improve my memory, so that I could pick up and learn a telephone directory? This is effectively equ ivalent to being able effortlessly to be a chess Master, a scratch golfer, etc. The normal rules of functioning of the mind and body demand that practice, and a lot of it, is necessary to develop such skills. Hypnotic techniques may be used to increase motivation, to reduce distracting thoughts and to optimise the results of practice, but they are always working on natural systems which have their own rules and therefore limitations. You cannot make a silk purse out of a sow's ear.There is a lot of power and potential in Hypnotic techniques, but they are not magic: not contrary to the laws of physics, chemistry or neurology. It is easily possible to get a person to feel themselves too heavy to get off a chair. But it will not result in any extra pressure on the chair. Two other words that will be used in this book are Subject and Client. The former will normally refer to a person whose functioning is being changed by a Hypnotist, and the latter by a Hypnotherapist. Some Hypnotherapi sts use the term Patient in place of Client. SUMMARYHYPNOSIS is the area of knowledge concerned with certain naturalistic changes in the functioning of the mind and nervous system. HYPNOTHERAPY is the application of such knowledge to help individuals with a related class of problems. We will not use the concept of a â€Å"state of hypnosis† in this book. Home | Contents | Introduction | Next Chapter CHAPTER 2 Hypnotic Phenomena IN ORDER TO GET a clearer view of the Subject matter of Hypnosis we will next look at some of the more common phenomena which have been reliably produced in certain people in an experimental setting as well as by Hypnotherapists or stage Hypnotists.There is no real disagreement about the existence of these phenomena. Others may be added to the list below and there can be disagreement over the precise nature of what is happening in them and also about theories designed to explain how they are happening. But there is general agreement that the phenomena do characterise the field of Hypnosis. In each of these examples it must be remembered that no claim is made that the particular phenomenon can be produced with equal ease in everyone, nor that it will be possible in everyone.Remember that we are dealing with naturalistic phenomena. The fact that some individuals are colour blind does not invalidate the phenomenon of full colour vision in others. The fact that some individuals have poor memories and take a lot of time to learn things does not negate the achievements of certain individuals who can memorise enormous amounts quickly. The fact that not everybody can run a mile in under 6 minutes does not affect the fact that a great number could, with practice, or that there are many who can run it in under 4 minutes.Neither does the fact that the world record time has been reducing allow us to deduce that a 2 minute mile will some day be possible. The general principles of ALL human behaviour or achievement are that there is a range in the capacity of different individuals to produce certain behaviour; that anyone's capacity can be improved by proper practice; and that there are natural limits to what can be done. If Hypnosis dealt with phenomena which did NOT obey these principles it would be a very strange Subject indeed.Consequently in reading the following, remember always that each example is something that can be produced to a high degree quite easily in some people, to a lesser degree and/or in more time in others, and finally to no significant extent in any reasonable time with yet others. It is also a fact that there is only a loose correlation between an individual's capacity to produce one phenomenon and another, rather in the way that if you are very good at geography there is a better than average chance that you will also be good at history, but it is far from certain.The stage Hypnotist works within these constraints of nature by selecting from the audience, by means of various tests, those individ uals in which the phenomena of interest can be produced most easily. The Hypnotherapist, who has to work with a wider range of individuals, will tend to use more time and a variety of methods in order to offset the limitations that may arise in a particular individual. Some Hypnotic Phenomena In the following list the phenomena are grouped into those areas of the brain or nervous system or body which they involve.VOLUNTARY MUSCULAR SYSTEM At one time it was a popular part of a demonstration of stage Hypnotism for the Hypnotist to get a Subject to go completely rigid. So great was this rigidity that the Subject could be supported on two chairs by his head and heels alone. And as if this were not enough the Hypnotist would be able to sit or stand on the supported body with no complaint from the Subject or yielding of his body! This has now been banned in the UK by the Hypnotism Act of 1952, as it could lead to physical damage.At the opposite extreme from this, it is comparatively easy to induce in those same large muscles of the body an extreme limpness or relaxation which is so great that the Subject feels unable to move them. In between these extremes there are a variety of phenomena in which a large group of muscles – those of an arm, perhaps – will move in response not to the perceived will of the Subject, but rather in response to verbal suggestions from the Hypnotist. INVOLUNTARY MUSCULAR SYSTEM There are many muscles in the body which we do not normally expect to be able to control at will.These include the heart, which is one big muscle, the small muscles which expand and contract to control the flow of blood through veins and arteries, and the muscles of the stomach and alimentary system which push the food along its way. Hypnotic techniques have been shown to be able to affect these. Heart rate may be increased quite a lot, and reduced to a lesser extent. The flow of blood can be altered so that, for example, it can be increased to warm t he feet or decreased to cool them. The flow of blood to the face can be altered in order to induce or reduce blushing. And so on. SENSORY SYSTEMSAnother popular phenomenon for the stage Hypnotist is to get a Subject to eat an onion under the impression that it is an apple. In order for this to be possible – and with every indication of enjoyment – there must have been changes in that person's perception of taste, smell and also vision. In general it is possible to change the messages from any sense. The sense of touch can be altered either so that a certain kind of numbness results in which a touch cannot be felt at all, or, conversely, so that it reports the presence of a stimulus which has no basis in reality – for example, that an insect is crawling over the skin.Glove anaesthesia is a term often used in Hypnotherapy to describe a situation in which nothing is felt in one or both hands up to the wrist – as if a thick glove is being worn which makes it impossible to feel things. The related sense of pressure can likewise be affected, all the way from feeling no sensation of the pressure of the body on the chair to a great sensation of pressure on the chest which has no outward cause, for example. The sense of smell may be affected either to produce anosmia – the absence of all sensation of smell – or to change the perceptions so that one smell becomes interpreted as another.A pleasant scent can be made to smell like hydrogen sulphide – rotten eggs – or ammonia like a rose. The related sense of taste can likewise be affected to change either the quality of the taste or its intensity. Sweet can turn to sour and vice versa, or can simply vanish. The sense of hearing can be affected so that the Subject fails to respond at all to a certain class of sounds, while remaining aware of others – for example, he may remain aware of the Hypnotist's voice, but unaware of anyone else or any background noise.The sense of sight can be affected in a similar way so that things which are there may not be noticed and things which are not present are visualised as vividly as if they were there. A popular stage trick is to give the Subject â€Å"X-ray glasses† which seem to be able to see through the clothes of anyone looked at. The sense of orientation may be altered so that, for example, a feeling of lying at a steep angle can be induced in a person lying horizontally, or a feeling of falling in someone who is standing vertically.The sense of temperature may be affected so that a part or whole of the body is perceived as being either hotter or colder than it is in reality, though there is no change measurable by a thermometer. The sense of pain, though it is so much more acute than the other senses, follows the same pattern. Because of its importance it has received a great deal of experimental attention and the basic facts have been established conclusively. It is indeed true that a per son can be induced by Hypnotic procedures to be consciously aware of less pain in a given circumstance, or, on the other hand, of more.HABITUAL SYSTEMS A typical habit is a complex pattern of behaviour which is carried out automatically with little or no conscious thought. Although it may involve the same groups of muscles that are involved in the phenomena mentioned above, it is really a higher order phenomenon of the nervous system. Such habits are regulated primarily by a part of the brain called the cerebellum – and altering habits is therefore altering the functioning of a part of the brain.For the stage Hypnotist the task is often to establish a new habit, such as standing and declaiming something when a certain piece of music plays. For a Hypnotherapist the task is the more difficult one of preventing a long-established habit, such as smoking or nail-biting, from continuing. EMOTIONAL SYSTEMS The emotions tend to shade into each other more gradually than do the senses: it is hard to put a clear line between a pleasure and happiness in the way that we can distinguish touch and pain, for example.But the principles we have seen above in the senses continue to hold in the sphere of the emotions. Whether we consider love, liking, excitement, pleasure, happiness, or fear, anger, grief, guilt, depression or any other shade of feeling, it is true that they can be induced or suppressed or altered in quality. Although feelings do not seem to us to be localised, in terms of our physiology they are primarily a function of a certain structure in the brain called the limbic system. So in altering emotions we are again dealing with a part of the brain.This part is in direct contact with a small gland in the brain called the thalamus, which produces hormones which in turn affect other endocrine glands in the body. The best known of these are the adrenal gland and the ovaries or testes. If a person is induced by some Hypnotic technique to feel fear or excitement then the adrenal glands respond as a part of the process. This underlines the fact that Hypnotic techniques can also affect the functioning of the endocrine system. Another example might be the arousal or suppression of sexual feelings, which would be accompanied by changes in the level of sexual hormones.RELATIONSHIPS Of very great importance to most people are their relationships with others. A relationship is a complex pattern of feelings and habitual actions and responses in two or more people, so it involves systems which have been mentioned above. Very often the problem presented to the Hypnotherapist lies in this area, and the task is to sort out what parts of the complex pattern it is best to change in order to improve matters. Insofar as it is possible to alter feelings and actions by Hypnotic techniques, it is by the same token possible to alter the course of a relationship.IMMUNE SYSTEM Scattered through the literature on the subject there are accounts of the use of Hypno tic techniques to influence the body's ability to react to a wide range of illnesses, including cancer. Perhaps the best evidence underpinning the validity of these reports is the very well-attested fact of the Placebo Response. This simply says that for virtually any illness there will be a certain proportion of sufferers who will recover significantly better if they are given something that they believe will work, even if it is totally neutral medicinally.Insofar as Hypnotic techniques can evidently change an individual's belief about all manner of things, as we have seen, there is every reason to suppose that it can act as well as, if not better than the beliefs involved in the Placebo Response to help people's bodies to heal themselves. MENTAL SYSTEMS We have seen that emotions and habits are both properly seen to be functions of the brain, though they may not be thought to be so by the man in the street. We will now consider a few more functions of the brain which are more obvi ously so.Memory is a particular function of the brain which has also been demonstrably affected by Hypnotic procedures. It, also, can be enhanced, inhibited, made selective or falsified. On the stage a popular alteration is to make the Subject forget some quite simple thing, like the name of a colour or the number 7. The Subject may struggle very hard to recall the missing fact but fail totally. An alternative is to get him to believe that something is true or has happened which has not. If a Subject is induced to â€Å"remember† that another person has cheated him in some way, he will start to act in a way which is amusing to the audience.But the serious side to this is that certain individuals can be influenced to believe that they have remembered episodes or early sexual abuse which never in fact happened. The problems that can arise from this are termed the False Memory Syndrome. Concentration is another high-order mental faculty which can be intimately affected by Hypnot ic techniques. It is not uncommon to come across cases in which the Subject responds exclusively to the voice of the Hypnotist, and seems totally oblivious to all else. This is a particular case of total concentration.Equally it can be possible to make concentration on any subject very difficult. More generally the entire mental framework can be altered, as when a Subject can be induced to imagine himself to be Elvis Presley, or some other person, and act, respond and answer questions from the viewpoint of that person. Since this book is not encyclopaedic there is no need to list ALL possibilities. Enough has now been said to indicate something of the range of changes that have been recorded. SUMMARY Hypnotic procedures have been demonstrated in laboratories and elsewhere to produce a wide range of changes in the functioning of human beings.Something of the range has been listed above. Home | Contents | Previous Chapter | Next Chapter Principles of Hypnosis: CHAPTER 3 Introducing Sy stems A very important idea which is central to future development is that of systems, and particularly organic systems. This chapter introduces some of the basic properties of systems which will recur throughout the book, primarily their level of activity, and the most basic ways in which they might affect each other. An important shorthand notation is also presented. IN THE LAST CHAPTER the word â€Å"system† frequently arose.In our growing understanding of the functioning of body and brain, scientists have come to recognise the nature and modes of functioning of many systems in the body. There are the nervous system, the digestive system, the cardiovascular system, the limbic system, the endocrine system, the immune system, the muscular system and so on. Each of these systems has an identifiable structure. The nerves are the physical structure of the nervous system; the heart plus veins and arteries and their associated small muscles form the structure of the cardiovascula r system, and so on.But equally, if not more, important are the processes which the system undergoes. The existence of the heart has been known since prehistoric time. But the fact that it circulates the blood only became understood with William Harvey (1578-1637) in the early seventeenth century. The existence of the major planets of our solar system was also known from prehistoric times, but the principles of their movements were only properly described by Newton (1642-1727) in the latter half of the seventeenth century.To get any proper idea of a system we must know how it works; what kinds of processes it undergoes; what are the principles governing those processes. The difference is related to the difference between seeing a thing in static terms and dynamic terms. This great change has taken place in a multitude of sciences, and each time has heralded a great increase in understanding. Darwin's Theory of Evolution is an example of a change from a view which held that species w ere fixed to one in which they changed in certain ways for specific reasons.The theory of continental drift has similarly transformed geology. As a simple analogy illustrating this matter from another angle, consider the position of a car mechanic. He might well be able to put quite a few things right by following a few tried and tested procedures that he has found to be effective in some instances. But unless he understands the principles governing the function of the various parts of the machine, his ability is going to be strictly limited: he will have no real idea of why the changes he makes are effective, and so his work will remain rather hit and miss.He has to know how and why the parts move or operate in order to understand things properly. It will be clear from the last chapter that the field of interest of Hypnotherapy is intimately involved with the functioning of effectively all the major systems of the mind and body. In order to understand what we are doing we are there fore forced to give thought to understanding the nature of these organic systems, and in particular to understanding their modes of functioning and interacting. There is no option. The phenomena are clear. That they involve changes to systems of the body is clear.That the changes are not to their structure (we are not surgeons) is clear. That we change the behaviour is clear. Consequently we are dealing with the dynamics of complex organic systems. If we are to form an idea of the principles of Hypnosis we are therefore forced to start with a picture, however simple, of the dynamics of the organic or biological subsystems of human beings. The study of the dynamics of organic systems in general is a growth area: it is highly relevant to economics, ecology, sociology and biology, and has been approached from all those areas.I have not been able to find an existing approach, however, which is well-adapted to the kinds of systems and dynamics involved in Hypnosis. The following language and methodology is therefore designed specifically to be useful in our field, though it can be generalised to others. How does one start to design a dynamical theory? It is a tried and trusted principle that one should as far as possible work with observables. To base a theory on unobservables is to be working in the dark: there is no way of verifying if the theory is right or wrong and no way of refining it.What observables therefore can we say are applicable to all the systems of mind and body in which we are interested? The answer which I will adopt is: the level of activity. It is possible, by means of very fine electrodes, to measure quite precisely the level of activity of a single neuron (nerve cell). It is easily possible to measure the mean activity of the heart – the heart rate. It is possible to get a good measure of the level of activity of a muscle by means of seeing what force it can resist, or by its oxygen consumption.The overall level of activity of a region of the brain can be estimated by measuring the rise in temperature of that region (a method used over a century ago) or more modern methods involving measuring electrical activity (EEG) or local blood flow and metabolism – positron emission tomography (PET) and magnetic resonance imaging (MRI). The activity of various glands can be estimated by measuring the concentration of the hormones they produce in the blood. And so on.Although the functions of the various systems are of course distinct, we can in each case form at last a qualitative and very often a precise quantitative measure of its activity at a given time, and hence how its activity is changing with time. Later, in Part C, we will discuss a more exact definition of activity, applicable to all systems, but at this introductory level it is enough to note that the intuitively clear notion of activity is something that is in principle observable for systems of the body. We will therefore base our theory on the notion o f the activity of a system.Let us now take a very brief look at a simple Hypnotic process with this idea in mind. A fairly typical Hypnotic induction as used by a Hypnotherapist today may proceed as follows. First of all the Subject's eyes may be induced to close, by one of a number of methods which usually involve fixing the gaze on some point, and some form of verbal suggestion that eyes will get tired until they close. However it is done, it is clear that the result must be a great reduction in the activity of the whole of the part of the visual system involved in viewing the external world.With the eyes closed all the nerves from the retinas to the visual cortex will become quiescent. A typical second step is to encourage physical relaxation. This again may be accomplished in a variety of ways: each group of muscles may first be tensed so that there will be a natural rebound into a more relaxed state; there may simply be a focus of attention on groups of muscles and a suggestion of relaxation; there may be the creation of an imaginary scenario such as a warm beach, which is designed to induce relaxed feelings.But however it is done the result is a great reduction of the activity of the main voluntary muscles, and very often the involuntary ones as well. It will be noticed that a typical induction process is a one-way affair. Unless a question is asked, the Client does not talk. This is usually accomplished by the Hypnotist maintaining a steady flow of speech in which there are no cues for the Subject to respond verbally. But however it is done, the result is that the active speech-producing system often becomes very inactive. The pattern is clear.The Hypnotherapist is reducing the activity of nearly all systems one by one. Higher-order faculties which are harder to observe, such as an internal verbal analysis of what is going on and a critical analysis of its content, are typically also reduced. There is, however, at least one exception to the general rule that systems are inactivated: and that is the aural system. The Subject must continue to be able to hear the Hypnotherapist. Ideally this system should become more active than usual: the intention is for the listener to respond more than usual to what is said by the Hypnotherapist.This may be accompanied by a reduction of attention to other sounds. Another possible exception will be a partic